All TechZoo web sites come with constant Search Engine Optimization and Twitter integration (if requested) as standard.  These two services will keep your site highly sought after on the radar of all major search engines such as Google, Yahoo and Bing when web users seek a product or topic related to yours.   This is crucial to being seen in the market place and quite often overlooked by many graphic design companies offering website services with no real understanding of how to draw traffic to your site after they have spent weeks designing you a 'pretty' site.

Today Search Engine Optimization is only one third of the solution to gaining new web traffic and increasing your market share and sales as a result.  

Advertising is another component but can get incredibly expensive and often hard to manage.  

Social Media Promotion is a tool that is crucial to having a successful website with minimal spending and if done well will eclipse a paid advertising campaign.

Social media Optimisation is all about your online content and making connections with your customers! Turning a product into a part of their online world.

For Example Tuesday nights are dead down at the local pizzeria.  The owner is literally watching the clock tick down.  With a well connected Social Media plan the owner of the store only needs to pull out his mobile phone and send a message out to anyone that comes in tonight will receive a second pizza for free if they supply the password 'TechZoo' This message is instantly delivered to thousands of mobile phones and computers across town that others are likely to pass on for free too.  As a result that 'Dead' night turned into a pretty profitable Tuesday and brought in a heap of new customers who'll be back again...   

When SMO is functioning well you can see the results in increased target audience engagement with your brand, a spike in the number of unique visitors to your site and most importantly an increase in customers who are connected to your product through their mobile phone, youtube, facebook, twitter and many other social media outlets.

The key objective for any social media optimisation strategy is to facilitate target audience 'engagement' with the site. Having them interact... often describing and commenting on your 'brand’ using keywords that you would normally either have your content managers populate on site pages, or that you would pay Google for.

The more that your audience organically use 'keywords' that are relevant to your brand or business, the more likely it is that unique visitors will find your site.

Additionally, it will mean that you will keep the audience you already have within your site for increasingly longer periods of time. The overall aim is to be better than your competitors in attracting engaging and keeping your customers, not only on your site, but with the 'brand' as well